Swatch

Integrated campaign

Flash mob

Competition from fashion brands in the watch market had put pressure on Swatch and challenged its position in the market place from the UK to US and from Continental Europe to China.

The pitch brief was to develop a new strategy, a new look and a new message for a new communications market. To ensure that the campaign will appeal to all markets with minimum adaptation and ensure that the message can be delivered in advertising and in the retail environment.

The idea inspired by flash mobbing  was to capture the act of spontaneity through a moment in time to demonstrate the precision of Swatch watches.