RSPB

Integrated support campaign

Vote for Bob

Media, PR, social media and experiential campaign to rally public support in order to gain political attention prior to the election. Britain’s nature is under threat but in the current political environment conservation is low on the political agenda. Through our ‘Vote for Bob’ idea nature itself is telling us to put conservation on the agenda. Over 120K public votes were gained and over 100 MPs declared support, far exceeding all targets.